Emojis have been used to promote many different campaigns from social movements like Black Lives Matter to sporting events to even the 2016 presidential campaign. Now YouthHealth campaign hopes to use them to promote their health services to young New Yorkers.
Dr. Ramanathan Raju, President and Chief of New York City Health + Hospital, announced recently that the YouthHealth has kicked off a campaign to promote the health services that are most used by New Yorkers between the ages 12 and 21. The awareness campaign is set to feature a new youth service website and different social media outlets that will incorporate the use of emojis to reach the youth demographic.
According to a statement from NYC Health + Hospital, the health hospitals tended to 152,000 adolescents. The services used ranged from STD testing and treatment to pregnancy testing, mental health diagnosis and other services.
“We wanted to reach out to the youth specifically and speak to them in their own language and engage them,” said Ann Ormsby, a spokesperson for NYC Health + Hospitals.
The campaign has included birds and bees emojis to discuss sex and reproduction. The eggplant and peach emojis, which have become synonymous with male and female sexual organs, have been used to highlight STDs and birth contraceptives. According to Ormsby since the launch of the campaign last week their website, has received almost 6,000 campaign views, measuring how many children have viewed their site.
Within the Queens area there are three NYC Health + Hospitals Youth Service centers (Elmhurst/Queens/Parsons).
Minors are allowed to consent to certain type of health care services of their own under New York State law. While being more inclusive and allowing people to knowledgeable about the services offered, the new campaign will remain to keep matters confidential. “If a young woman is 16 and comes in for a pregnancy test, she doesn’t need consent,” Ormsby said, “and providers won’t release information.”
Along with the emojis and ads that are featured on the website and social media outlets, the campaign will utilize the hashtag #NYCYouthHealth to engage and boost popularity among youth.