Chief Marketing Officer
of Health Plus
It isn’t often that you meet someone and immediately feel an affinity and respect. But that’s how one feels when meeting Ada Rodriguez, Marketing Director for Health Plus.
Rodriguez was born in Puerto Rico and raised in New York, and in a short period of time, the hard-working mother of three went from stay-at-home mom to being named one of the 50 most-distinguished Latinas for 2004 by El Diario/La Prensa.
“I always loved sales and my first job was with an insurance company, but when I learned about an opportunity from Health Plus in Staten Island, I accepted the job,” she said. “I always wanted to help people and this enabled me to work and benefit others.”
She has been with the company since 1995, when she was hired as a Member Services Representative.
Two years later, she went on to become the Marketing Manager for Staten Island, and shortly after, added South Brooklyn to her responsibilities.
In December of 2000, Rodriguez was promoted to Director of Marketing, where she developed the industry’s strongest marketing team.
Her key to a successful team is in that each member is totally connected to the communities he serves. Representatives speak 16 different languages to match their diverse customer base.
Now, as Chief Marketing Officer for the managed care provider, Rodriguez supervises all marketing, communications, special events, community relations, and Recertification Departments, as well as the company’s incoming Call Center.
She is proud that Health Plus sees its largest growth and number of new clients come from an existing base of satisfied people recommending the company to their friends.
Her demand and belief is that she and her staff must constantly “reach for the stars and beyond.” This is also her personal mantra.
It has obviously served her well, as she continues to see her health insurance company grow its client base.
“I have a passion for what I do so it doesn’t feel like work. I see each day offering new opportunities and challenges,” said Rodriguez.
She has received numerous professional and civic accolades, including the Civic Award for The Staten Island Women’s Conference. She has been recognized for her accomplishments and her contributions to communities on several occasions and has been honored by many community organizations, including ASPIRA of New York, The Cross Island YMCA, Haitian Americans United for Progress, Our Heritage Society, and The Arab American Association of New York.
