Making a summer splash with glass

Call it a match made in technological heaven.

Garden City-based Elmont Glass Company, the "Mother" of custom glass creations and a leader in cutting edge technology, will partner with Laurence Gartel, the "Father" of Digital Media Art, who revolutionized digital art before the introduction of the personal computer.

Gartel was the first artist to have his digital work on the cover of Forbes Magazine. He taught Andy Warhol how to use the Amiga Computer when Warhol

was commissioned to produce the Debbie Harry (Blondie) album cover. His ABSOLUT GARTEL ad for Absolut Vodka was the first digital image ever created for the campaign and ran for over 10 years. His work has been exhibited at the Museum of Modern Art, PS1, the Whitney Museum, in the collections of the Smithsonian’s Museum of American History, Bibliotheque Nationale Paris and the Victoria and Albert Museum in London.

"Partnering with Gartel on design solutions opens up even more possibilities," CEO Glen Greenberg said. "We can apply his art to public displays, buildings, wall treatments, doors, flooring, anything. The possibilities are endless.”

Established in 1949 by Carl Greenberg, Elmont Glass has been the metropolitan and nationwide source for glass and architectural metals for over 60 years. Now owned by Carl’s sons, they install glass and metals for commercial properties such as the Metropolitan Museum of Art and JFK International Airport, as well as smaller scale projects for homes and businesses.

"Elmont Glass has a vision to do the unexpected – to create innovative design solutions," said Greenberg. “Clients come to us because we provide an aesthetic that cannot be found elsewhere. Our state-of-the-art Liquid Crystal Switchable Privacy

Glass, as well as our ability to infuse other materials such as plastic and metals make us a specialty boutique and custom technology firm rivaling mega Fortune 500 companies.”

Switchable liquid crystal is a state-of-the-art glass, which provides instant privacy just by flicking a switch. Eliminating the need for shades, curtains or blinds, the liquid crystal in the glass protects fine furnishings, carpets and displays from UV damage and the view of others.

Elmont Glass is a full-service company that not only designs and fabricates glass and metal, but installs and furnishes it as well. For more information, call 516-248-8860 or go to www.elmontglass.com.


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