For the third year in a row, Macy’s chose to stage its 35th annual Fourth of July Fireworks Spectacular in the Hudson River between Manhattan’s West Side and the shores of Hoboken, New Jersey.
Amid all the hype about millions of viewers and pop music stars and the 40,000 pyrotechnic shells exploding for 25 minutes to synchronized music in celebration of our country’s 235th birthday and the 125th anniversary of the Statue of Liberty, Macy’s lost track of its customers.
Nearly five million residents of Brooklyn and Queens are forced to trek to the West Side Highway or indoors to TV sets to view the spectacular. Not to mention the businesses that line the East River who lose serious revenue to places like Hoboken.
We think Macy’s needs to split its barges – two in each river – or add four more and give everybody a spectacular celebration.