Law Makes Practice More Difficult
Gov. Andrew M. Cuomo signed legislation on Tuesday, Aug. 14 that will reduce telemarketing by prohibiting calls that deliver prerecorded messages unless the recipient has expressly consented to such calls and requiring telemarketers to provide call recipients with the option to put their phone number on the telemarketer’s do-not-call list.
The legislation would also give authority to the Department of State to ban telemarketing companies that violate New York’s telemarketing laws from doing business in New York State.
“Unwanted telemarketing calls are intrusive and irritating,” said Cuomo in a statement. “This legislation is designed to ensure that New Yorkers who choose not to receive these promotional messages are not forced to deal with these harassing phone calls.”
Currently, telemarketers licensed outside of New York are able to ha- rass New York consumers, pay a negligible fine, and continue to do business in the state. Under the proposal, all telemarketers doing business in New York will be required to register with the Department of State which will have the authority to revoke or suspend the registration of companies that do not comply with state law. In addition, violation of the telemarketing law could result in additional fines and misdemeanor charges. The legislation will take effect in 90 days.
At present, fewer than 30 tele- marketers are registered in New York. In contrast, in nearby states that require registration of out-of-state telemarketers calling into the state, the numbers are much higher, ranging from over 200 in Pennsylvania to over 300 in Vermont and over 500 in New Jersey.
In 2000, New York enacted the Do Not Call law to protect consumers from unwanted and abusive telemarketing calls. The law permits consumers to place their telephone numbers on a central registry to reduce the number of unsolicited teleguilty; marketing calls they receive. New Yorkers have registered over 13 million phone numbers on the Do-Not- Call registry.
From 2009 to the present, the Department of State’s Division of Consumer Protection has received nearly 5,000 Do Not Call complaints and inquires; in just the first quarter of 2012, the FTC received 61,705 Do Not Call complaints from New Yorkers.
New Yorkers who wish to place their numbers on the Do Not Call registry can visit www.donotcall.gov.