Macy’s will launch one of four pilot stores offering shoppers discounted merchandise at Queens Place mall in Elmhurst this fall, according to the retailer.
The off-price stores, to be called Macy’s Backstage, will average about 30,000 square feet and feature clearance goods from Macy’s stores. Shoppers will also find great values and special buys from well-known fashion brands, often between 20 to 80 percent off of original and comparable prices for similar merchandise. Those products will include women’s, men’s and children’s clothing, shoes, accessories, jewelry, housewares and home textiles.
Each store will also offer amenities such as free Wi-Fi and a suite of spacious fitting rooms. There are additional plans to test a café concept at one location.
“We believe we can deliver a whole new level of value to customers who appreciate fashion and love to hunt for a bargain,” said Peter Sachse, Macy’s chief innovation and business development officer said in a statement released on Tuesday. “Macy’s Backstage stores will be designed to surprise and delight customers with continuously updated and fresh merchandise assortments focused on delivering current fashion with incredible prices, day in and day out, and enthusiastic sales associates.”
Sachse added that the retailer could open more stores following the pilot period.
“As with all of Macy’s innovations, we will test and learn to see what resonates most with customers so we can adjust before rolling out additional locations,” he said.
The other three stores, all in the New York City metro area, will be at 2027 Emmons Ave. in Sheepshead Bay, Brooklyn; Lake Success Shopping Center in New Hyde Park, Long Island; and Melville Mall in Huntington, also in Long Island.
But the selection of Queens Place as one of the pilot locations seems particularly fitting, as the shopping center was constructed as a Macy’s in the mid-1960s. Though the store later relocated to the nearby Queens Center mall, Queens Place still houses a Macy’s Furniture Gallery.