As the massive $8 billion project at LaGuardia Airport nears completion, the Port Authority and Clear Channel unveiled a new, world-class digital media infrastructure at Terminal B and Terminal C.
“It takes state-of-the-art technology to create a world-class airport, and that’s exactly what Clear Channel has provided with its investment in cutting-edge digital technology throughout our facilities,” said Port Authority Executive Director Rick Cotton. “Spacious interiors, floor-to-ceiling windows, inspiring public art, iconic restaurants and shops, and Clear Channel’s extraordinary digital displays all combine to meet the Port Authority of New York and New Jersey’s new standard in airports: award-winning, best-in-class facilities worthy of the region.”
The new all-digital displays in Terminal C feature two 50-foot-wide head-on, 90-degree LED soffits, the first digital asset Clear Channel has installed in an airport. There is also a 43-foot-wide video wall at eye level, one of the largest of its kind.
“The new digital media infrastructure being rolled out at our facilities matches the agency’s transformative redevelopment efforts across the region,” Port Authority Chairman Kevin O’Toole said. “Modernizing our advertising platforms is just another step in the Port Authority’s broader efforts to provide a world-class, 21st-century travel experience for our customers.”
The program includes six large LED displays positioned within key gate-hold areas; two head-on large format video walls as travelers descend into baggage claim; and a network of 75-inch ultra-high-definition displays across the arrivals floor. Clear Channel will bring the all-digital media program to JFK Airport later this year.
“The quality of the media Clear Channel is designing and integrating into Port Authority airports is more than world-class and will play a vital role in transforming the passenger and advertiser experience as well as redefining airport media,” said John Moyer, SVP, Development at CCA.
“The new state-of-the-art LaGuardia Terminal C digital media network is elegantly incorporated into the spectacular terminal design and positioned and sized for maximum impact. Unique new 90-degree digital corner locations are also perfect to showcase anamorphic content as well as being among the best media in the region.”
Overall, the new media network at LaGuardia Terminal C alone amounts to nearly 2,000 square feet of digital signage, most of it head-on or in high dwell areas with more to come as other new concourses are opened.
