Online Event | New Rules of Marketing: Creating Stand-Out Content
The average adult picks up their phone 58 times a day. That is 58 opportunities for brands to capture a user’s attention, build brand awareness, and convert a user. Today with increased competition and increasingly discerning consumers, it’s never been harder for brands to stand out.
How do you create “thumb-stopping” content that breaks through the noise?
Join BrainStation for a discussion with digital marketing leaders on their content strategies, their ideal content mix, and how they find, grow, and engage their digital audiences.
TOPICS OF DISCUSSION
Tips for creating branded content in a digital-first era
Brand building vs. performance marketing
Top performing content types
What new platforms are worth experimenting with
How to match channels/tactics with your marketing goals
How to use data to inform and measure campaigns
Diana Luu, Head of Marketing Solutions Canada & Business Services North America at LinkedIn
Kathryn O’Connor, SVP Marketing at La Colombe
Eddie Revis, Vice President of Brand, Marketing & Media at Chobani
Jennifer Pepper, Director of Content Marketing at Unbounce
EVENT SPONSOR: Unbounce
MEDIA PARTNER: Digital Magazine