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Re: Imagine Pharma Marketing – QNS.com
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Re: Imagine Pharma Marketing

Nov. 9 – 10, 9:45 am – 2:20 pm.
|Recurring Event (See all)

An event every day that begins at 9:45 am, repeating until November 10, 2020

Pharma/Biotech/Medical Device Companies: $795.00, Suppliers/Vendors/Agencies: $995.00

Description:

○ Amplify digital at a critical time – identifying what the triggers for ‘must do’ changes, and assessing if these are these connected to true long lasting digital transformation
○ Examining COVID forced acceptance of Omnichannel marketing importance: where do CX and MCM groups need to channel their energy and what elements to prioritize to deliver a consistent experience of your brand
○ Analyze content consumption habits and behaviors of HCPs to develop your content and engagement strategy
○ Scaling video content – keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion
○ Scaling video content – keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion
○ Quantify the right multichannel mix to select the right channel for the corresponding campaign
○ Optimize your patient journey and adherence as a marketing aid – how ‘how to’ and ‘why’ build as patients continue to increase levels of expectation on access and reach
○ Build a successful performance measurement framework to better interpret your data and understand your goals within analytics
○ Minimize data noise and digital health errors through smart use of data analytics and combining data sources
○ Reimbursement: relocating reimbursement as part of the innovation process – understand the value proposition of tech and quantify the willingness to pay
○ Evaluate if we have seen the promise of AI come to fruition in this current period of turbulence. Has it done the job that we thought it would?
○ Develop a methodology of how to split personal and non-personal promotion

Location:

New York New York
New York, 10065 US

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