Quantcast

Cyber Monday sales surge

Cyber Monday Holiday Shopping trends_cm_v3 (1)
Photo courtesy of IBM

It was a record-breaking Cyber Monday for online shoppers.

December 2 was the biggest online buying day in history, with a 20.6 increase in online sales over last year, according to IBM Digital Analytics Benchmark.

Cyber Monday also marked the highest five-day Internet sales period on record – from Thanksgiving Day through Cyber Monday–with a 16.5 percent increase over 2012, according to IBM.

IBM also found that New York was the top city for sales on the popular online shopping day.

Vintage Robot, a Queens based website selling Made in America robot apparel and robotic accessories made from recycled materials, has seen an increase of about 20 percent in sales between Black Friday and Cyber Monday for the two years it has been in business, said owner Chris Iannelli.

Iannelli offered customers 20 percent off during the Cyber Monday period.

“A lot of people don’t want to shop in the craziness of [Black Friday],” he said, noting it’s one reason they are turning to more online retailers like himself.

 

RECOMMENDED STORIES