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Photos courtesy of Dawn White

In the cupcake world, Queens is a good place to start a business, according to Dawn White.
She is trying to break into the New York City cake scene by raising money to open a cupcake and pastry shop in Bellerose.

She hopes to raise $8,000 in Kickstarter donations by October, when she plans on opening her business, which she calls Cake Music NY.

“Places like Brooklyn and Manhattan are already overcrowded with these kinds of things, but Queens is a perfect spot to make my dream a reality,” White, 41, said.

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She said she hopes to find a storefront on Hillside Avenue or Jamaica Avenue.

“Jamaica Avenue is my number one choice because of the high demand [for baked goods] in the area,” she said.

White has been making cupcakes for the last eight years but she’s never owned a commercial kitchen.

Instead, she jumps around communal kitchens in Astoria and Brooklyn, making not only cupcakes, but also custom cakes for any occasion.

Courtesy of Dawn White

She said she is also planning to take out a loan for about $80,000, hoping to turn her dream into a family business.

“I want to leave something to my daughter,” she said. “And this is my chance to do it.”
As for the business name, White said simply, “Everyone likes music.”

“It doesn’t actually have anything to do with music directly,” she said, “but there’s an appeal.”

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