Screenshot via NYC & Company

For people near and far, Astoria is the next go-to destination, according to a new neighborhood tourism campaign.

Astoria has been selected by NYC & Company, the official marketing, tourism and partnership organization for New York City, as the next spotlight area in its Neighborhood x Neighborhood campaign.

“From the remarkable Greek and international cuisine, to the fascinating cultural and arts scene, we are pleased to be promoting all there is to see and do in Astoria,” said Fred Dixon, president and CEO of NYC & Company. “We invite visitors from around the world and across the United States to discover and rediscover Astoria.”

Starting Tuesday, Astoria is being highlighted as the third feature in a three-part Neighborhood x Neighborhood documentary series. The videos in the series feature a local’s guide to the neighborhood, focusing on shops, restaurants, attractions and the history that makes the area distinct. They also include reasons for both tourists and locals to explore.


“It’s no surprise that the borough of nations is home to Astoria, a culturally diverse community known as both a creative neighborhood full of praiseworthy cultural institutions and a food destination popular for everything from Greek to Italian to Brazilian cuisine,” said Marty Markowitz, vice president of borough promotion and engagement at NYC & Company. “There is something for everyone in this bustling Queens neighborhood, and we encourage New Yorkers and visitors to spend a day in Astoria.”

This announcement comes just a few weeks after NYC & Company launched a three-month promotional campaign called “See Your City” showcasing 10 neighborhoods throughout the five boroughs, including Jackson Heights and Long Island City.

The “must-see Astoria” highlights featured in the Neighborhood x Neighborhood campaign include the Museum of the Moving Image, Astoria Park with its views of Midtown Manhattan, the neighborhood’s prominent Greek culture, restaurant and social scene, and boutique designers. 

The Neighborhood x Neighborhood campaign, first launched in 2013, targets outside visitors and New Yorkers and was designed to highlight the diversity of the city’s five boroughs and encourage people to explore outside “traditional tourist locations.”

For more information, visit nycgo.com/nxn.

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