Photos by Suzanne Monteverdi/QNS
The Crown Room has opened up on Bell Boulevard.

There’s a new bar hoping to reign over Bayside.

The Crown Room, located at 39-17 Bell Blvd., the former home of Beer Belly’s, is officially open for business. Longtime Bayside residents and friends Jena Jensen, a partner, and Pam Schon, who owns the bar, worked together on the sleek new bar and lounge concept.

“We wanted something that sounded more elevated,” Jensen said of the bar’s name. “And we played around with how [the name] looked once it was in a logo, how we wanted the logo to feel.”

Jensen explained that Schon also owns Bar None in the East Village neighborhood of Manhattan. Collaboratively, the duo decided to bring a taste of Manhattan to their hometown.

“While a lot of the places on Bell [Boulevard] are great, just to us, it felt like a lot of the same,” Jensen said. “So we wanted to have something in our neighborhood … that felt a little bit more elevated than everywhere else in the neighborhood. Where people could have cocktails, drinks, good food, good company.”

Jensen and Schon worked to make sure the interior of the space matched its noble title. The two-floor, two bar location was completely redesigned with a darker color palette. The walls and flooring are slate black and guests can find eye-catching vintage pieces, like comfortable armchairs and a chest repurposed into a table, in the upstairs space.

Bar-goers can also take snapshots in a photo booth, which is emblazoned with The Crown Room logo.

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“We want it to be fun,” Jensen said. “And we also have a wall upstairs that has wings painted on it where people can take pictures.”

The bar and lounge features a constantly-changing and expanding selection of beer, wine and signature cocktails, with names like “Face Punch,” “Coco-Loco” and namesake, “The Crown.”

“We put some time and effort into putting a wine list together,” Jensen said. “We did a lot of tastings. We wanted to care about the wine, in addition to the food.”

“We’ll always have a drink of the week; a specialty cocktail of the week,” bartender Lear Dahl added. “The most recent is Poison Apple.”

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Employing her love of cooking, Jensen developed the bar’s food menu, which features items like buttermilk chicken tenders, pepper jack sticks and short rib and brisket sliders, which are all made to order.

“We put a little more time, I think, and care into it, even though it’s a bar menu; it’s elevated,” Jensen said. “And our whole menu isn’t up yet; we’re kind of in phase 1.0.”

The upstairs area is open on Thursdays, Fridays and Saturdays and features a full bar and a DJ, Jensen explained. It can also be rented out for private parties.

The spot also features happy hour seven days a week until 8 p.m.

Coming soon are alcohol-infused milkshakes and Sunday brunch, which will feature unique drinks, food and DJ music.

“We really wanna be all-inclusive,” Jensen said. “And I feel like that’s why we put so much time and effort into making sure that we had a wine list that we cared about; cocktails that we cared about; and a food menu that was all made in house. I think we’re for everybody.”

The Crown Room will hold a grand opening celebration in the beginning of next month. For hours of operation or more information, visit their website or call 347-235-4580.

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