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Photo by Suzanne Monteverdi/QNS
Main Street in Downtown Flushing.

Downtown Flushing businesses will get a boost through a soon-to-be-unveiled marketing campaign.

The result of ongoing research, focus groups and one-on-one interviews, the new initiative has been designed to highlight the neighborhood’s unique character with a new logo, slogan and branding. The Asian Americans for Equality and the Greater Flushing Chamber of Commerce will officially launch the campaign on June 7.

Stemming from the New York City Department of Small Business Services’ (SBS) $1.55 million Neighborhood 360° Grant, a new, online neighborhood portal will be established later this year. The portal will provide visitor information, itineraries for exploration and recommendations for places to eat, visit and stay in the neighborhood. The three-year marketing initiative will also boost the area’s presence citywide through ad placement campaigns.

The initiative will consist of three main targeted campaigns, according to SBS. “Flushing A-Z” will showcase Flushing’s diversity and range of unique landmarks, amenities and special programming. “The Real New York” will highlight the best of Flushing’s businesses and inspirational stories. Lastly, “The Global Adventurer” is designed to attract those looking to discover Flushing’s hidden gems and encourages people to create their own unique experience within the neighborhood.

Free-of-charge marketing classes for local small businesses will also be offered through the new initiative.

“Strong neighborhoods are the backbone of our city, and the $1.55 million in investments to Flushing is going a long way towards revitalizing key commercial corridors,” said Gregg Bishop, commissioner of the NYC Department of Small Business Services. “By working with Asian Americans for Equality and the Greater Flushing Chamber of Commerce, we are responding to local needs to support small business growth and build more vibrant neighborhoods for all New Yorkers.”

“As Flushing grows, it’s important to sustain the small businesses that started the neighborhood’s job-creating economic engine,” said Christopher Kui, executive director of Asian Americans for Equality. “This new marketing campaign will boost their bottom lines by helping the Flushing first-time and veteran shopper alike find something in the neighborhood they’re sure to love and keep them coming back for more.”

AAFE and SBS staff. Photo courtesy of NYC Department of Small Business Services.

AAFE and SBS staff. Photo courtesy of NYC Department of Small Business Services.

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