Photo by Ryan Kelley/QNS
The selection of frozen yogurt at Shake 'n Swirl in the Whitestone Plaza.

With its first year in the books, a new Whitestone business owned by a familiar face is already building a reputation as one of the sweetest spots in town.

In fact, inside Shake ‘n Swirl at the Whitestone Plaza along 154th Street, a customer could be overheard telling owner Jimmy Coady that it was by far her favorite frozen yogurt spot in the area when QNS stopped by in August. According to Coady, also the owner of the popular pizzeria Cascarino’s next door, the reason for the early success of his new venture is his attention to detail.

“You really have to clean these [yogurt] machines, and a lot of places aren’t,” Coady said. “I’m a big fanatic, even in my restaurant, with rotating everything and keeping things fresh.”

Shake ‘n Swirl opened in September 2017 and its crystal clean environment is filled with vibrant shades of blue, orange and pink. The musical notes in its logo also appear throughout the interior design to go along with its slogan, “Where Frozen Treats & Music Meet.” On the walls behind the counter, two flat-screen televisions play music videos from a wide variety of genres throughout the day.

Coady explained that the influence of the Landrum School of Performing Arts contributed in part to his musical theme, as hundreds of local kids have attended the school and many of them have worked in Cascarino’s and now at Shake ‘n Swirl. But the idea really came to fruition when Coady went on a trip to Columbia and came across a bar that also played music videos inside.

“There’s no MTV. There’s no VH1 anymore. It’s all reality shows,” Coady said. “The kids come in here, I put on the pop, they’re dancing and singing … you have to see how many people sit here and watch the videos.”

Photo by Ryan Kelley/QNS

Photo by Ryan Kelley/QNS

Shake ‘n Swirl has also quickly evolved into more than just a frozen yogurt shop, and it’s proving to be the perfect complement to the pizzeria, Coady said. Along with the 18 flavors of frozen yogurt and more than 50 toppings, including some vegan and gluten-free options, the shop now offers Italian ice, fresh smoothies, shakes, acai bowls and coffee.

One of its most unique features is free delivery, and patrons of Cascarino’s will often ask for frozen yogurt to be delivered along with their pizza, Coady said. The combination has even led to a boost in the pizzeria’s business.

Coady also takes pride in keeping his prices lower than other frozen yogurt cafes in town in large part because he isn’t paying a franchise fee to be part of a corporate chain such as Red Mango. He also plans to incorporate even more products going forward to help keep the year-round business attractive even in the winter when people may not want frozen treats. Up next on his menu is a full juice bar, Coady said.

Amidst his fanatic nature for running his businesses, however, Coady’s child-like love for ice cream is the cherry on top.

“What’s better than ice cream?” Coady said. “I love ice cream. My family’s been making fun of me since I was a kid. I could eat six pints a week.”

Shake ‘n Swirl is open Monday through Friday from 11 a.m. to 10 p.m., and Friday and Saturday from 11 a.m. to 11 p.m.


Photo by Ryan Kelley/QNS

Photo by Ryan Kelley/QNS

Photo courtesy of Keith Fiocca

Photo courtesy of Keith Fiocca


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AL September 14, 2018 / 02:20PM
My family and I have been there a couple of times and it is by far the best quality and tasting fro yo I have had in NYC.

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