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Community stakeholders, local businesses sound off on strategies to revitalize Corona
By Naeisha Rose

Corona is one of three new neighborhoods throughout the city to be added to the Small Business Services’ Commercial District Needs Assessment initiative, SBS Commissioner Gregg Bishop said Wednesday.

The community-informed CDNA’s is a product SBS’ Neighborhood 360 Program, which involves extensive engagement with local organizations through meetings and surveys, and its aim is to highlight the strengths, weaknesses, and potential for certain opportunities in commercial districts throughout the city, according to SBS.

The CDNA also aims to support community-based stakeholders and small businesses in developing strategic revitalization projects for their commercial districts, according to SBS.

“The Commercial District Needs Assessments released today are a powerful tool for harnessing the potential of local commercial corridors,” said Bishop. “With these assessments, we’re empowering local communities to act strategically in building vibrant neighborhoods.”

The CDNA tool looks at existing conditions, business data, streetscape observations, direct surveys and stakeholders meetings with merchants, vendors, shoppers, workers, property owners and residents, according to SBS. More than 550 firms and stakeholders in Corona participated in surveys.

One key finding for opportunities included installing a wayfinding system to guide foot traffic along the commercial corridor in Corona, which has more than 150,000 daily commuters, according to SBS.

One of the neighborhood’s top challenges was a poor perception because of public safety at night, and a major strength was its devoted consumer base, according to the commercial assessment.

Cleaning and maintaining the public space, increasing the lighting for the 7 train and adding art installations around it, having businesses coordinate more with local precincts and connecting firms and community organizations with city resources were some of the additional ways to improve Corona.

Reach reporter Naeisha Rose by e-mail at nrose@cnglocal.com or by phone at (718) 260–4573.

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