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Photo courtesy of the mayor's office
Photo courtesy of the mayor's office
Mayor Michael Bloomberg unveils official color of new boro taxis.

The new color for the fleet of liveries that can pick up street hails has been unveiled and is fitting for a city called the “Big Apple.”

Mayor Michael Bloomberg announced the new color — apple green — with Taxi and Limousine Commission Chairman and Commissioner David S. Yassky at City Hall plaza on Sunday, April 29.

“Apple Green is very fitting for the new boro taxis,” said Yassky. “It’s pleasing to the eye, easy to see from a distance and blends well with the urban landscape. Just as the yellow taxi and the black car were once new services that became a trusted part of their users’ lives, the boro taxi, too, will take its long-awaited place as a part of the city’s comprehensive transportation network.”

The liveries will be able to legally pick up passengers in northern Manhattan and the outer boroughs. The fleet will also be equipped with roof lights and meters.

Six thousand licenses will begin being sold in June for $1,500, though there is a lawsuit in court asking for an injunction charging that the outer borough street hail plan violates the rights of yellow taxi medallion owners and drivers who paid for the exclusive right to pick up street hails in New York City.



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