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Forever 21 opens first concept store in Queens

By Madina Toure

National retailer Forever 21’s new concept store opened in Flushing over the weekend.

The retailer signed a lease in November for a 10,093-square-foot space for F21 red, the brand’s first concept store in Queens, at The Shops at SkyView Center, a mixed-use, multi-level shopping destination at 40-24 College Point Blvd. The newly opened store is located on Level D across from Nordstrom Rack.

Event celebrations were held Saturday, featuring a DJ. The first 100 customers received a store gift card.

F21 red, which is promoting the store as an exciting environment that offers trendy fashion for shoppers of all ages, provides a deeper inventory of staples from Forever 21, Forever 21 Men, Forever 21 Girls and Forever 21 Plus at premium price points.

F21 red joins the roughly 700,000-square-foot Onex Real Estate development.

David Brickman, vice president of Onex Real Estate Partners, which owns and operates The Shops at SkyView Center, said the opening of Forever 21 solidifies The Shops as the fashion value-shopping destination of Queens.

“SkyView offers F21 an opportunity to co-locate in an incredibly dense population center with other value fashion-focused tenants such as Nordstrom Rack, Uniqlo, Nike Clearance Store and Marshall’s,” Brickman said.

He said the store will directly benefit from shoppers already visiting SkyView’s anchor tenants, including Target, BJ’s Wholesale Club and SkyFoods supermarket.

Reach reporter Madina Toure by e-mail at mtoure@cnglocal.com or by phone at (718) 260–4566.