Queens craft breweries can win $250,000 in grant funds to promote their drinks

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Are you ready to get brewing in Queens? The state might be able to help you.

As craft breweries continue to pop up across Glendale, Ridgweood, Maspeth and other parts of Queens, including Finback Brewery, Rockaway Brewing Co., Queens Brewery and Bridge and Tunnel Brewery, Empire State Development (ESD) is offering eligible breweries a chance to participate in the New York State Craft Beverage Marketing Grant Program.

This $3 million Craft Beverage Marketing Grant Program was created to help increase the profile, awareness and sales of NYS-produced wine, beer, spirits and hard cider, and will provide competitive grant funding to winning breweries for the marketing and promotion of their craft beverages.

Each applicant is eligible to win up to $250,000 to help cover the costs associated with the marketing and promotion, including the purchase of recognized media advertising; production costs of print collateral and audio/visual; industry-related tours; marketing materials; and website design, development and updates.

In order to apply for the grant, an applicant must be a not-for-profit corporation or for-profit entity representing to be eligible for funding. Organizations cannot currently be receiving tourism matching funds and/or have an active grant under the Market NY tourism initiative, and projects that are being funded by any other NYS funded program are not eligible.

Not-for-profit applicants must also be pre-qualified in the NYS Grants Gateway, here. Eligible entities can apply for funding by submitting a Consolidated Funding Application. There is no deadline to apply; applications are accepted on a rolling basis. Applications are available here.

All applicants must incorporate the Taste NY initiative.

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