The new, multi-faceted cooperative marketing initiative, “Short Flight. Long Island.” slogan is designed to build awareness of Long Island as a destination, and increase demand for MacArthur Airport as a go-to hub. The details of the campaign were made available by Angie Carpenter, Islip Town Supervisor; Steve Bellone, Suffolk County Executive; Shelley LaRose-Arken, Airport Commissioner; and Kristen Jarnagin, President-CEO of Discover Long Island, elected officials, business leaders, and local tourism stakeholders. The Baltimore- Washington D.C. market will serve as the initial target region for the campaign based on research, population, and frequency of service.
“This new marketing campaign is critically important to both promoting MacArthur Airport across the country as well as increasing awareness of Long Island to travelers in order to boost tourism for our region. I thank Supervisor Carpenter and Discover Long Island for working with Suffolk County to build on our efforts to lure more out-of-state visitors to Long Island, and take advantage of our world-class tourist destinations,” said Suffolk County Executive Steve Bellone.
“Our main objective through this strategic partnership with Discover Long Island is to raise awareness of Long Island as a destination and increase use of MacArthur Airport as an easy access point for travelers,” explained Airport Commissioner Shelley LaRose-Arken. “The Baltimore -Washington D.C. area is our initial target region due to the frequency of flights between the two major markets. MacArthur Airport is within easy reach to Long Island’s top tourist attractions including our beaches, the Hamptons and beautiful Fire Island. All it takes is a short flight to our convenient airport,” she added.