Prudential Real Estate Affiliates, Inc., and Prudential Douglas Elliman announced that Prudential Real Estate ranks “Highest Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2008 Home Buyer/Seller Study.
The inaugural study measures customer satisfaction of homebuyers and sellers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home selling experience: agent (43 percent); marketing (38 percent); office (12 percent); and services (7 percent).
Among home sellers, Prudential Real Estate achieved a score of 793 on a 1,000-point scale - and Prudential Real Estate received particularly high ratings from customers in the marketing and office factors.
“We are very proud of this distinction, as it underscores the quality of our affiliates and their hard-working sales professionals,” said Laurie Keenan, President of Prudential Real Estate Affiliates, Inc. “Our sales professionals are local experts, and sellers appreciate their ability to market and price homes right - along with providing exceptional, attentive service.”
The J.D. Power and Associates study finds that despite the popularity of home buying and selling resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both homebuyers and sellers rely on the Internet to facilitate the buying or selling process, with 68 percent of buyers saying that they used Internet tools to help them in the purchase process and 61 percent of sellers reporting that they used a website listing to market their home.
In addition, among sellers, online methods are the most important aspect of marketing.
Dottie Herman, President & CEO of Prudential Douglas Elliman Real Estate said the team at Prudential Douglas Elliman works hard to not only meet, but exceed the expectations of its clients, sellers and buyers.
“In the current challenging market, our clients want all the expertise and market knowledge we can offer - and by leveraging Prudential’s brand strength, its wide array of product and service offerings and its strong Internet marketing programs, we can provide sellers with the increased exposure they need,” Herman said.
