Business Owners: Area Is Still In Flux
Of all the places to send tourists, the city chose Bushwick.
Mayor Bloomberg and NYC & Company, which promotes the city, gave top-billing to Bushwick in a marketing program called “Neighborhood x Neighborhood.”
The initiative aims to get tourists to go beyond Midtown and explore outer-borough destinations.
Popular Bushwick eateries, venues and shops were featured along side points of interest in Fort Greene and Williamsburg.
But, Bushwick’s inclusion in the campaign’s seminal push tells a story. While Fort Greene has its Barclay’s Center and Williamsburg is roundly considered the hip-icenter of Brooklyn, many of Bushwick’s points of interest encircle a park named for the neighborhood resident and anti-drug crusader who was brutally murdered a few blocks away.
“[Bushwick] used to have a bad reputation—no lying, we still have a bad reputation,” 83rd Precinct Community Council President Barbara Smith told the council Mar. 19.
But, as she indicated, that reputation is changing.
Paris Smeraldo, owner of Northeast Kingdom—a restaurant spotlighted by the city’s neighborhood guide—saw the area as the next Williamsburg when he opened Northeast Kingdom at 18 Wyckoff Ave. in 2004.