Just like the "Horse of Different Color" – who changes colors in every scene – that dazzled Dorothy, Toto and her companions when they gained entry to the land of Oz, we are all colorful too!
We are now being printed on The New York Daily News’ state-of-the-art, high volume full-color press equipment.
In 2009, the Daily News became the first major market daily newspaper in the United States to be produced in 100 percent color on new press equipment manufactured by KBA, a global leader in printing technology.
In announcing the acquisition of the new printing technology, Mortimer B. Zuckerman, Daily News chairman and publisher, explained that the print quality of the Daily News will be head-and-shoulders above the competition and equal to any newspaper in the world.
“It will . . . raise the bar on newspaper production in the United States,” he said.
We too are raising our bar by bringing you the breaking and community news you need to read as well as the great deals and offers from our advertisers, every week, and now in the most complete spectrum of colors.
Our graphic designers have worked hard to bring color to every single page as they redesigned our papers with color-coded sections.
We truly have left the black and white "Kansas" days of The Queens Courier in the past and we are somewhere over the rainbow in the brilliantly colorful Oz-like world of the Daily News’ new KBA presses, which are capable of replicating any color in the Pantone color spectrum.
Queens Courier advertisers will now be able to run high-resolution, full-color images on any page in the paper, in any size. In addition to unlimited color capacity, the new presses provide top-quality reproduction, stitching and inserting capabilities. Businesses will also have an opportunity for front cover peel-off advertisements.
“Our advertisers will have the opportunity for eye-catching ads in four color reproduction, meaning that their message will ‘pop off the page’ and we know it will help them to grow their business,” explained Joshua Schneps, co-publisher, The Queens Courier.
Welcome to the future.
