By Courtesy of ARA Content
After the initial excitement about your engagement comes the reality check: Getting married is going to be expensive. Worst of all, the dress of your dreams is out of your price range.
Don’t panic. Once you get past the sticker shock there are steps you can take to make sure you have the perfect wedding at the price that’s right for you. The average wedding now costs nearly $20,000, according to Denise and Alan Fields, nationally-known “wedding watchdogs” who have appeared on “The Today Show,” “Oprah,” “Dateline NBC,” “Weddings of a Lifetime,” and just recently, the “Good Morning America Show.”
As they point out in their book “Bridal Bargains,” just because you want a reasonable price on the wedding gown of your dreams doesn’t mean you have to sacrifice the advice and service of a personal consultant.
One way to get the best of both worlds is through Discount Bridal Service, Inc., a personal buying service for brides. Discount Bridal Service is a national network of dealers that offer 20-40 percent discounts on almost all nationally-advertised bridal attire. Once the bride-to-be has found the gown or gowns she wants, she simply contacts a local Discount Bridal dealer who then orders the gown, recommends a local seamstress, and has it shipped wherever the bride elects.
All gowns go through a 25-point inspection process, but the local dealer is available should any problem arise. Because Discount Bridal dealers do not work from expensive shops with inventory and other overhead expenses, savings on first-quality gowns can be passed on to the bride — just the one who needs the savings in light of all the wedding expenses.
Discount Bridal was started in 1985 by people with extensive experience in the retail bridal market. Their belief was that brides should have the opportunity of working on a personal basis with caring and knowledgeable people when ordering bridal attire at discounted prices. With access to more than 90 percent of the bridal manufacturing market, nearly any gown a bride-to-be has seen in a salon or in a wedding magazine can be ordered through a Discount Bridal dealer. Industry insiders say that while they may not like the fact that their gowns are discounted, Discount Bridal has a very credible reputation and is well known for its excellent service.
“The majority of my business comes from referrals,” said Debra Goldwater, a Discount Bridal dealer and area director in California. “Brides will send their friends, their bridesmaids and others who are in their weddings to me when it’s time. I think it’s a great testimonial to the savings and personal service Discount Bridal offers.”
Goldwater said Discount Bridal dealers can offer one-on-one service that brides can’t get online or in a salon, and during a busy and stressful time, that can be invaluable.
“We become better than a best friend to them,” she said. “We can provide in-depth information, recommendations and an objective viewpoint that, sometimes, best friends just can’t provide.”
Discount Bridal Service can be reached at (800) 441-0102 or by visiting its Web site at www.discountbridalservice.com.
