Curious George named Official NYC Family Ambassador

Photos courtesy of NYC & Company


Time to go bananas in the concrete jungle.

NYC & Company, the official marketing, tourism and partnership organization for the Big Apple, declared Curious George, the beloved children’s cartoon and book character, as the sixth Official NYC Family Ambassador on Tuesday.

Kids and their parents can click here to view family-friendly activities and destinations recommended by the little brown monkey. Encouraged and highlighted excursions include but are not limited to beaches, zoos, museums and Central Park.

“With the help of the Official NYC Family Ambassador, Curious George, we are pleased to welcome even more families to discover the endless urban activities in New York City’s five boroughs,” President and CEO of NYC & Company Fred Dixon said. “Curious George is a beloved and amiable character known for his adventures, and we look forward to working with him to encourage family travelers to have an enriched vacation experience in New York City.”

Sixteen educational institutions will be participating with NYC & Company to construct a Curious George activity sheet that will inspire the whole family to hunt and tour each station. Some of the institutions include the New York Transit Museum, the Louis Armstrong House Museum and the National Museum of the American Indian-NY.

“Curious George has brought joy and a love of adventure to millions of children for generations,” President of Houghton Mifflin Harcourt (HMH) Trade & Consumer Publishing Gary Gentel said. “HMH is thrilled that he’ll be welcoming families to New York City, a city that certainly inspires curiosity and exploration. With over 75 million books in print and several engaging apps available worldwide, Curious George promises to be a beloved ambassador.”