How to Advertise

DISPLAY ADVERTISING

Sales Manager: Peter Wolke,

41-02 Bell Blvd. Bayside, N.Y. 11361 2nd Floor Phone: 718-229-0300 Ext. 112 Fax: 718-224-5821

41-02 Bell Blvd. Bayside, N.Y. 11361 2nd Floor Phone: 718-229-0300 Ext. 119, Fax: 718-224-5821

Deadline: Monday 5 P.M. For That Thursday Publication.

Proof Deadline: Friday

When submitting an ad for your organization, provide us with rough copy and design.

Listed below are a few simple suggestions for laying out an ad: (Or call for an Account Executive to help aid at NO additional charge for the layout of the ad).

* Make your ads easily recognizable.

* Use simple layout.

The layout should carry the eye easily from art and headline, through the copy, down to signature/logo. And use only one headline; if you try to put several ideas in display type, it will only confuse the reader.

* Use a dominant element.

Ads containing good-sized illustrations generally attract more attention than those without. If you don't have artwork at your disposal, Queens Publishing has a large catalogue of its own that we can use for your ad at no charge.

* Use a prominent benefit headline.

* Let your white space work for you.

* Make your copy complete.

Be sure to tell the reader everything essential. Include the date, time, and location of your event. List activities, cost of attendance, et cetera. In newsprint, there's plenty of room to discuss the details.

* State price or range of price.

* Specify branded merchandise.

* Include related items.

* Urge your readers to buy now.

If possible, provide us with original pictures and logos. Please make sure that any copy you send us is easy to read to avoid confusion when setting up your ad. Typesetting is provided free of charge.

Why Advertise In The Times/Ledger Newspapers

The Times/Ledger paid circulation newspapers. This allows you to know how many people your advertising message is reaching. Most of the papers are delivered into the home – where most buying decisions are made. The rest are sold on newsstands and in vending boxes for 50 cents.

* Each newspaper provides complete community coverage. They cover the things that directly affect people's lives – their neighborhood, their children's schools. This ensures that each edition is well read.

* The Times/Ledger has 13 different local newspapers. This allows you to target your advertising to the people most likely to respond to your ads. This eliminates “wasted” circulation and ensures that your advertising is cost effective.

The Times/Ledger is read by people interested in local advertising.

Times/Ledger account executives are well trained in the art of layout and design, and developing effective advertising campaigns. They are happy to share their expertise at no additional expense.

The Times/Ledger's art department provides advertising-agency quality ads at no additional cost.

Each week the Times/Ledger carries special advertising sections to promote specific types of businesses and add reader interest.

The Times/Ledger has the largest local classified advertising section, attracting a wide readership.

The Times/Ledger's editorial material is professionally provided by an award-winning staff, attracting readers who are more affluent and more active in the community.

CLASSIFIED ADVERTISING

Classified Manager: Bonnie Reunis

41-02 Bell Blvd., 2nd floor Bayside, NY 11361

Phone: 718-229-0300 Fax: 718-281-1169 email: classif@timesledger.com

Deadlines

Buyers Guide – Friday 5:00 p.m.

Display Classified – Tuesday 3:00 p.m.

Classified Line Ads – Tuesday 6:00 p.m.

Ads may be placed by phone, fax or mail. If you are submitting artwork or camera ready ads notify us to arrange arrival.

Ads will be discounted for multiple insertions and we have instituted cross promotions with display advertising for clients to maximize their advertising dollar.

Below are a few suggestions for ad copy:

1. A professional position in help wanted should contain a fax number and does not require a phone number.

2. White space sells an ad so do not be afraid to shorten text and ad white space. The ad will stand out and receive more attention.

3. Logos add spice to an ad and should be used not only for name recognition but to provide credibility to the ad.

4. Words such as please, would, you, call, etc. are not necessary in an ad and should be understood. The more direct the better the response, ads that are cluttered with too many words loose the attention of the reader.

5. Phrases such as “professional couple” or anything conotating gender, age, or race should be avoided unless stated in a way not to exclude any category, i.e. a help wanted ad that states “retired persons encouraged to apply” is fine but not “only applicants over 65 should apply”.

A classified representative will be happy to assist with you with the text of an ad.

Classified advertising provides a lot of “bang for the buck” due to the diversity of readers that are searching the area for other items but may be attracted to your advertisement if laid out correctly.

Remember that any advertisement with your company name is a statement about your company. If not worded correctly you may leave an impression which will affect not only the ad but the “feeling” that a person has about your company.

Display Account Executives

Astoria: Peter Wolke – Ext. 112

Bay Terrace/Bayside: Muriel Puder – Ext. 117

Bayside (north): Joe Tiegel – Ext. 113

Bayside (south): Angel Castro – Ext. 119

Bellerose: Mary Boyd – Ext. 152

Cambria Heights: Mary Boyd – Ext. 152

College Point : Waring Wong – Ext. 122

Douglaston: Kathy Wenk – Ext. 148

Flushing: Donna Lawlor – Ext. 115

Forest Hills: Joe Kardinsky – Ext. 120

Floral Park: Mary Boyd – Ext. 152