A do over for cable TV viewers

Do you remember the last time you missed your favorite sitcom or soap opera by 15 minutes? With Time Warner Cable’s (TWC) new “Start Over” option, the viewer is allowed a chance to re-start their program from the beginning, no matter how far into the show it is.
On June 30, TWC announced the unveiling of their new technology, which Staten Island viewers will have the benefit of being the first to experience it.
The Emmy-award winning feature will be free to customer’s who have TWC and a HDTV set.
Start Over works by simply pressing the select button on the remote control when the start over icon appears on the screen; and the program automatically restarts from the beginning.
This feature does not work for any and every network. Over 40 networks, many in high definition, such as NBC, ESPN and the Disney Channel will be available for this option. This list of new networks that will work in partnership with the start over feature will grow as the year progresses.
“As we continue to introduce new features, customers can be confident that they are connected to the leading telecommunications provider in New York City,” said Howard Szarfarc, Executive Vice President of TWC’s New York City Region.
In addition to the ability to start a program over during its allotted time slot without the need for a DVR, viewers can rewind, pause and resume the program with this start over feature.
Start over’s unique convenience is another example of TWC’s advanced fiber network, which will continue to present dynamic customer options.
This feature is one of many that TWC has enabled for its regular customers. Innovations including Caller ID on TV, Photo Show and many HD-On Demand channels have been added in the previous years.
“Even at 8:59 p.m., a viewer can re-start a program that began at 8 p.m.,” Szarfarc said. “And starting it over in HD is a real bonus.”
TWC’s New York City Region serves over 1.4 million customers in Manhattan, Queens, Staten Island and western Brooklyn. They are the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas - New York State, North and South Carolina, Ohio, southern California and Texas.