The infamous “Seinfeld” SoupMan is now adding ice cream to his bill of fare.
The Original SoupMan, an offshoot of the popular gourmet Manhattan restaurant Soup Kitchen International, has teamed with Cold Stone Creamery to provide customers with contrasting seasonal cuisine at an Astoria location.
Mike Belvedere is the current manager for The Original SoupMan and Cold Stone Creamery located at 34-20 Broadway. It was originally a Cold Stone Creamery, and he has re-opened as a co-branded store. Customers are curious, Belvedere said.
“They walk in and they try to figure out why the two go together.”
Damiano DeMonte, public relations coordinator for The Original SoupMan, said the co-branded store is part of a marketing experiment. The concept is to entice customers to eat off-season food year-round.
The store will celebrate its re-opening at 4 p.m. on February 10. During the ceremony, there will be a raffle for a lifetime supply of soup or ice cream. The first 50 customers will receive a gift bag of complimentary merchandise.
Donating to charity when a franchise opens has become a tradition for The Original SoupMan. They will contribute $1,500 to The Garden of Dreams, which is a charity associated with the New York Rangers hockey team. A player on the Rangers is expected to attend the re-opening.
For more information, you can contact the Astoria store at 718-204-7298.
