By Phil Corso
Douglaston’s Fairway Market is looking to its shoppers to help aid those affected by a recent string of tornados in the Midwest and South.
With the market’s help, survivors of the natural disasters will receive food and water through their local distribution centers.
In a campaign that started Friday and will run through Saturday Fairway shoppers are given the opportunity to donate $1, $3, $5 or a case of water to contribute.
The money, which will be matched by Fairway up to $25,000, will help send a truckload of supplies to distribution centers in Alabama, Kentucky, Georgia, Tennessee, Indiana, Ohio, West Virginia, North Carolina, Illinois, Nebraska and Missouri.
“We take great pride in the fact that social responsibility is in our very DNA as a company,” said Charles Santoro, co-founder and managing partner of Sterling Investment Partners and chairman of Fairway, in a press release. “And our customers have the same generosity of spirit. So, this is a natural initiative for Fairway. We are honored to help bring hope to the people in small communities across the Midwest and parts of the South who are in such great need at this time.”
Fairway has locations in Manhattan, Brooklyn, Queens, Long Island, New Jersey and Connecticut.
Reach reporter Phil Corso by e-mail at firstname.lastname@example.org or by phone at 718-260-4573.