Delta helps in the fight against breast cancer


LaGuardia’s Delta terminal was pretty in pink for the arrival of the “Breast Cancer One” survivor charter flight.

On Thursday, September 20, LaGuardia welcomed the “pink plane” in from Atlanta. More than 140 Delta employee cancer survivors from 35 different locations around the world made the trip, and were greeted in Terminal D by tons of pink balloons, ceiling decorations and pink lemonade refreshments.

“This lifts your spirits. It doesn’t make you feel your pain, it just absolutely encourages you,” said Angie Trimble, a breast cancer survivor who was aboard the flight.

Delta has been involved with the Breast Cancer Research Foundation (BCRF) since 2005, and together they have raised over $5 million towards research funding, contributing to the $380 million raised by the foundation since its beginning.

A year ago, BCRF unfortunately lost its founder, Evelyn Lauder, to the disease. Thursday, Delta proudly unveiled a new addition to the “pink plane”: an emblem baring Evelyn’s signature, printed name and title, appropriately emblazoned in pink writing.

“This year, we dedicate our pink plane to the memory of Evelyn Lauder. We continue to be inspired by her tireless commitment and determination in the fight to find a cure for breast cancer,” said Joanne Smith, senior vice president of In-Flight service.

The distinctive pink plane has flown around the world to “highlight and help raise awareness and funds for lifesaving research efforts,” said Smith.

BCRF acting chairman and the late Evelyn’s husband, Leonard Lauder, made the trip to LaGuardia to carry his wife’s message and mission.

“Your enthusiasm for the support of this great organization . . . you can make a difference,” he said. “The people in this room will make the difference.”

To continue to raise research funds, the “pink plane” along with all Delta flights and the Delta Sky Clubs will sell pink products including pink lemonade and pink headsets, distributed by Delta employees dressed in pink uniforms, through the month of October.

In addition, during October, Delta’s administrative headquarters will be illuminated in pink lighting in support of BCRF. Delta will also donate $1 to the foundation for the first 50,000 new “likes” on the Delta Facebook page.

“Together, we are going to make sure that this disease is eradicated,” said Lauder.

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