State Sen. Joseph P. Addabbo announced the continuation of a free, monthly small business seminar series in his district this spring, which began earlier this month and is ending in June.
Co-sponsored by the Queens Chamber of Commerce, the lectures in the series are at the American Legion Continental Post 1424, located at 107-15 Metropolitan Ave. in Forest Hills, from 7 to 8:30 p.m.
The next lecture, “Social Media Marketing Made Simple,” is Thursday, May 2.
Keeping in touch is the most important element to building relationships that sustain and grow a business, according to Addabbo, as the Internet has evolved into a lowcost, “right now” tool to communicate with your customers, clients, and prospects. But it is not just about websites and emails anymore.
Social media has changed the playing field for reaching the masses, as well as giving them a way to respond. The senator suggested businesses need to be aware of all the avenues people are using to make buying decisions, and when it comes to social media, there are plenty of options.
The most popular social media sites are Facebook, Twitter, and LinkedIn, and users have different expectations from each one.
In this seminar, participants will learn social media best practices and what it takes to quickly implement them. Following the session, they will learn how to create a social media marketing plan that fits their schedule, measure the return on their activities, leverage the strengths of each social media site, contribute to each community in a meaningful way, gain exposure for their business and attract new business.
To register for the May 2 seminar, visit https://events.constantcontact.com/register/event?llr=laboagfab& oeidk=a07e74q0wt7143fa4ca. For the last seminar in the series on June 6, “Event Marketing,” register at https://events.constantcontact.com/register/event?llr=laboagfab& oeidk=a07e74q2a47ca5ef24d.