Marketing Director for the Shops at Atlas Park
Glendale
JOB: Since December 27, Elka Shapiro is responsible for creating, developing, budgeting and implementing the overall strategic marketing direction for The Shops at Atlas Park in Glendale. This includes working on advertising, public and community relations, special events and tenant relations. The impending spring 2006 opening of the 400,000-square-foot retail and office project will bring New York City its first-ever lifestyle retail center.
CAREER GOAL: “My current career goal is to do my best at this property,” she said.
BIGGEST CHALLENGE: “I think the biggest challenge might be that we are in such strong demand for the market that we may not be able to properly predict the amount of customers that we will have here.” Although, she also says this will be one of the biggest advantages she expects the shops to have.
COMMUNITY INVOLVEMENT: Shapiro is extensively involved in charities and community service including involvement with public schools, community soup kitchens and Long Island Breast Cancer Organizations. She is also a supporter of Nassau Suffolk Services for Autism (NSSA), WALK for National Alliance for Autism Research (NAAR), and AIDS Walks Long Island.
INSPIRATION: Shapiro said that she has been fortunate to grow up with supporting family members and friends, and parents. “Growing up there is nothing that I have been told that I couldn’t accomplish.”
