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May Festival Shows City’s Creative Side

Highlights Design In All Boros

City Council Speaker Christine C. Quinn, along with City Council Member Karen Koslowitz, Deputy Mayor for Economic Development Robert K. Steel, Cultural Affairs Commissioner Kate D. Levin, NYC & Company CEO George Fertitta, and City Economic Development Corporation (NYCEDC) President Seth Pinsky announced that “NYCxDESIGN” (NYC by Design), the city’s first annual city-wide event to showcase and promote design, will be held from Friday, May 10 through Tuesday, May 21.

This five-borough, multiday event will serve as an annual exposition to celebrate New York City’s contributions to and embrace of design and help leverage the sector’s enormous potential for economic growth.

First announced in Quinn’s 2012 State of the City Address, NYCxDESIGN (www.NYCxDESIGN.com) will be bookended by the Frieze Art Fair on Randall’s Island and International Contemporary Furniture Fair at the Jacob K. Javits Convention Cen- ter. Participating design communities will include, but are not limited to, architecture, graphic design, fashion design, product design and manufacturing, industrial design, interior design, interaction design and landscape and urban design.

The event is being produced by the City Council in conjunction with a 33-member steering committee, which includes leaders from major cultural institutions, top design schools and firms, designers and design stakeholders, and government officials. Local interactive design firm Cloudred designed the event website and Base New York created the event identity (logo, branding, mark, visuals and more).

“NYCxDESIGN will help demonstrate that New York City is the design capital of the world,” said Quinn. “All five boroughs are home to a staggering amount of design talent in a wide range of disciplines, and this inaugural, city-wide event will help harness this potential and turn it into a tool for economic growth. I’m thrilled to provide the necessary platform to showcase both emerging and established designers as well as design schools and institutions and look forward to celebrating local design this May.”

According to the Center for an Urban Future, New York City is home to 33 percent more design firms than Los Angeles, the next closet city. NYCxDESIGN seeks to drive economic development through the attraction of even more designers and manufacturers to the city, generate new sales and export opportunities for local designers and increase design-based tourism by industry professionals and design-conscious consumers.

The steering committee has helped to create the vision and mission of the event, providing valuable input and feedback on the creation of the event name, identity and web presence. Committee members also serve as ambassadors for the event to the design community and will help to ensure the existence of and create diverse programming that highlights the city’s distinct design sectors and showcases designers, manufacturers, design events, institutions, and ?/4;;8?,5:-005@5;:@;/181.gt;-@5:3@41 /5@EJ?1:@gt;1lt;gt;1:1Agt;5-8?lt;5gt;5@.

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