Fragrance buyers like the scent of Queens

Photo courtesy of Bond No. 9 New York

Just a month after its debut, a new scent that pays homage to Queens has become a popular product for a New York City-based fragrance company.

But the eau de parfum, Bond No. 9 Queens, is not available at local stores.

Selling for $195 for 50 ml., $270 for 100 ml., $110 for body silk and $105 for a candle, the scent can be purchased online, at Bond No. 9 New York’s four Manhattan boutiques, Saks Fifth Avenue locations nationwide and select Nordstrom stores.

Its lack of availability in its own borough is not deterring sales, however.

Though exact sales figures are not currently available, the company hasn’t been “able to keep it in stock” following its Sept. 18 launch, according to Lisa Rediker, public relations coordinator for Bond No. 9.

“It’s been flying off the shelves,” she said.

A unisex fragrance, Bond No. 9 Queens is described as wearable by “kings and queens, the edgy, the flamboyant and the buttoned-up.”

Its key ingredient is tuberose, a “explosive and succulent” scent, according to its description. To reflect the borough’s diversity, there are also “citrusy” bergamot, “come-hither” blackberry and “haunting” cardamom top notes, tempered by “velvety” champaca and “tea-like” osmanthus, with base notes of sandalwood, musk, amber and benzoin resin.

The bottle features the Unisphere, etched in gold leaf, which the company chose because of its status as a Queens and World’s Fair icon. The other side features a “Q” and the whole bottle is a “royal purple.”

Bond No. 9 Queens is not the first New York City-centric scent for the company.

Started 11 years ago, Bond No. 9 was launched with the idea of honoring the city through its fragrances. It will even use client suggestions for which products to come out with next.

Some of the company’s other scents are named for Central Park West, Little Italy, Brooklyn, Hudson Yards and Andy Warhol.


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