Popular pretzel chain Wetzel’s Pretzels has opened a new location in Queens Center Mall. The hand-held fast food franchise is now operating a kiosk in Macy’s, located at 90-01 Queens Blvd. in Elmhurst.
Wetzel’s franchise owner Ricky Alam said he is eager to share the on-the-go snack with shoppers in the iconic shopping center. Alam has owned and operated Wetzel’s locations in California and the tri-state area for over 20 years. “My latest venture at Macy’s Queens Center marks a significant expansion for my team, bringing Wetzel’s to more people throughout the bustling New York metro area,” said Alam. “Like many, I have fond memories of enjoying soft pretzels with my family. It’s a signature experience when out shopping, and this innovative partnership makes it even easier to get a snack on the go.”
Jon Fischer, head of development at Wetzel’s, said the company has received an overwhelmingly positive response from their locations within Macy’s stores. “The expansion into Macy’s Queens signifies the strength of our brand’s spirit. We’re thrilled to continue growing in our 30th year in business, especially after reaching the 400-unit milestone earlier this year.”
The first Wetzel’s within a Macy’s opened at South Coast Plaza shopping center in California in February 2022.
Founded in 1994 in Pasadena, California, Wetzel’s has amassed a cult-like following in communities across North America. Pretzel lovers can enjoy a selection of sweet and savory flavors, including Almond Crunch, Sinful Cinnamon, Pepperoni Twist, Cheese Meltdown and Wetzel’s Original.
