Bloomberg’s Mailings Cause A Stir

Having worked on campaigns, I know that you create different pieces of literature to send to different audiences. You create a “seniors” piece that talks about seniors issues and send it to…
College students! Just kidding, you send it to senior citizens, of course.
But sometimes you see a mailing that just makes you scratch your head.
Last week, I got one Bloomberg piece and my parents got two. All three pieces had the same (controversial) cover, but different content inside.
I don’t mind the different wordings – the ideas were all the same – I’m just really worried about Bloomberg spending all his money on sending out these different pieces.
We already know he’s going to outspend Fernando Ferrer by tens of millions of dollars. I guess now we know how he’s going to do it. – by pounding his message home.
Bloomberg officials did not answer requests for comment.
But not so fast, Ferrer supporters. I hear you snickering at my chastisement of our mayor. But I’ve got a bone to pick with your candidate as well.
Stop emailing me!
Now admittedly I am on their lists twice because I have two email addresses at work that are set up to receive this kind of stuff.
But I’m getting the same emails from more than one source at different times.
What’s up with that?
Example: I got an email entitled “Ferrer Public Schedule for Monday, September 26” three times on Sunday. Two accounts received it at 7:50 p.m., which is fine, but I had already gotten the same exact email at 5:15 p.m. from a different person altogether.
A quick email to the Ferrer gang seems to have done the trick, though. A spokesperson told me I was on an “all-press” list and a “community papers” list.
I was told I would now be combined into one listing. Hopefully that solves that problem.
You’ve got to love email. It’s quick and convenient, but when wires get crossed, look out.
By the way, since I am an equal-opportunity critic, how about the silence from A.G. Miller and C.V. Fields after they lost?
You’re probably asking, “Well, Rich, what would they have to say? They lost.”
Since you ask, I had signed up on their websites to receive information about their campaigns. I figured for sure they would send out a “thanks for your support”-type email as a way of saying goodbye to those who kept in touch.
Instead, the last thing supporters heard from the Giff Miller camp was a code-red email on Primary Day that said, “This race is incredibly tight, and every single vote will make a difference. While turnout is low across the city, we’re excited that turnout is much stronger right where we need it to be.”
Umm, not so much.
Then it was signed, “Finally, thank you – again – for your support” from campaign manager Brian Hardwick.
Guess Miller hates long goodbyes.
The Fields camp checked out at 3:45 on Primary Day with a similar Chicken Little, the-sky-is-falling message of, “POLLS CLOSE IN FIVE HOURS! In a low turnout election, every vote counts.”
At least Miller on his website has a goodbye message, stating what an honor it was for him to run for mayor and how proud he is of his team. It’s written in blog format, and only one reply is posted saying simply, ‘Thank you, Mr. Speaker,” but hey, at least it’s something.
A visit to Fields’ website would have someone believing there was still a campaign going on. No recognition whatsoever that her run is over. Nada.
She left without even saying goodbye. I feel spurned. And I’m not holding my breath for an Allan Jennings’ au revior note either.