‘The World’s Borough’ tagline added to Welcome to Queens signs

Photo courtesy of Melinda Katz’s office

It’s official. Queens is where the world comes to live.

Queens Borough President Melinda Katz and Dalila Hall, the Queens Borough Commissioner of the city’s Department of Transportation (DOT), revealed the new Welcome to Queens street signs, which include the tagline describing Queens as “The World’s Borough.”

The phrase is meant to reflect the cultural diversity in the borough, which is home to residents representing more than 120 countries and speaking more than 135 languages, according to a statement released by Katz. “You haven’t really seen New York City unless you have experienced the diversity that is in Queens,” said Katz, adding that the new signs with the slogans will help “to get that word out.”

DOT Commissioner Polly Trottenberg praised the signs and said they “proudly highlight the level of diversity making Queens unique among the five boroughs and also nationwide.”

The new signs were installed in 10 key locations that act as a gateway to the borough by Oct. 7.

These include the Cross Island Parkway, Grand Central Parkway, Queensboro Bridge and Long Island Expressway.

Each 72-by-42-inch sign has retro-reflective letters that make them easily visible to drivers. Katz’s office funded the fabrication and installation of the signs. All the signs were made in Maspeth.



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