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NYC launches campaign to market Astoria as tourist destination

Nov. 5, 2014 By Christian Murray

NYC & Company, the city’s official marketing arm, announced yesterday at an international travel show that it is putting the spotlight on Astoria this month.

NYC & Co. has put together a video featuring many of its attributes – from its history in the movie making business to the many restaurants that pepper the neighborhood.

“From the remarkable Greek and international cuisine to the fascinating cultural and arts scene, we are pleased to be promoting all there is to see and do in Astoria,” said Fred Dixon, the CEO of NYC & Company, in a statement. “We invite visitors from around the world and across the United States to discover or rediscover Astoria.”

The campaign focuses on the Kaufman Arts District as well as Astoria’s parks and beer gardens. It’s a “neighborhood full of praiseworthy cultural institutions and a food destination popular for everything from Greek to Italian to Brazilian cuisine,” said Marty Markowitz, vice president of borough promotion and engagement at NYC & Company, in a statement.

“There is something for everyone in this bustling Queens neighborhood, and we encourage New Yorkers and visitors to spend a day in Astoria,” Markowitz said.

NYC & Company is promoting a number of specific attractions, including:

      • The Museum of the Moving Image
      • Kaufman Astoria Studios
      • Socrates Sculpture Park
      • The Noguchi Museum
      • Astoria Park
      • Greek restaurants and culture
      • Astoria’s international restaurant
      • Microbreweries and beer gardens

Bohemian Hall & Beer Garden dates back to 1910