BY THE BROWNSTONER STAFF
As more towers rise, the neighborhood’s industrial heritage fades. But The Forge, a 38-story building with 272 residences in a quiet, tree-lined cul-de-sac at 44-28 Purves Street in Long Island City, has embraced it.
As indicated by its name — a forge is a fire pit used by blacksmiths to heat metal — the building’s double-height lobby recalls Long Island City’s roots as a cluster of factories and power plants: rusty steel and concrete, exposed beams and rivets, and street art inspired by the formerly vacant lot.
The aesthetic inside the studios, one- and two-bedroom homes embraces comfort-meets-sustainability. Layouts are Feng Shui-certified, bathed in light from energy-conserving windows, fitted with quartz countertops, oak floors, and Energy Star KitchenAid and Bosch appliances. LEED-certified washers and dryers are in every apartment, even the studios.
Such eco-friendly ambitions don’t stop there. Unlike any residential building in the flourishing Court Square area, The Forge uses wind turbines and solar panels to help power the 26,000 square feet of indoor and outdoor amenities.
Oh, the amenities: The Forge is like a “village within a building,” with outdoor features including a landscaped courtyard and sculpture garden, a 50-foot outdoor pool with lap lanes, a pool terrace with lounge seating, ping pong and foosball tables, a hammock park and green roof, a lawn for activities or lounging, a summer kitchen with grills and dining area, and a rooftop terrace with views of the Manhattan skyline. There’s even an outdoor movie screen.
Then go inside to the rooftop sky lounge, or the business bar, the resident lounge or the sun room, or one of two libraries, or the private party room with wet bar and dining area. Afterwards, work it off at the fitness center on a Peloton exercise bike, or spend quality time in the children’s playroom.
Residents need never leave, but when they do, they can rest assured that The Forge’s 24-hour doorman, concierge services, and a refrigerated package room will keep things running smoothly at home. On-site parking with electric charging stations, bike storage, and additional storage space will also be available. Wi-Fi will be provided throughout the common spaces.
Art by local Long Island City artists will also be featured throughout The Forge. A permanent installation by local artist Kate Newby will be exhibited in the resident lounge, and two other temporary installations by Newby will be on view for one year at the entrance of the building and in the Sculpture Garden.
Of course, the amenity with no expiration date is LIC’s connectivity — seven nearby subway lines, just minutes from Manhattan.
The Forge offers studios, one- and two-bedroom homes with net rental prices starting at $2,386 for studios, $3,208 for one-bedrooms and $3,923 for one-bedrooms with a den, and $4,195 for two-bedrooms. Net pricing reflects one month free on a 13-month lease.
To date, The Forge is 25 percent leased. Leasing and marketing is being handled by The Marketing Directors. For more information check out The Forge website.
Sponsored By The Forge
Located in Long Island City, The Forge is a distinguished 38-story rental building, comprised of 272 residences and more than 26,000 square feet of amenities.