You’re pitching your “next big idea” to a boardroom full of CEO’s who have the power to make or break your career. What’s the best strategy for getting Mr. Trump’s attention even before you open your mouth? A great presentation folder is the place to start.
Presentation folders speak volumes both about the material being presented and the person making the “pitch.” In a matter of seconds, you have a unique chance to show yourself off as a polished, poised professional. In an instant, your materials can impress and interest the reader in learning more, or they can be one more reason your audience seems bored and unresponsive as you try to close the deal.
The variety of presentation folders readily available is what gives them their versatility. Whether it’s a basic one- or two-pocket design, or a specialty folder that can accommodate CDs and DVDs, there are dozens of options to choose from to suit your particular needs.
For business meetings, choose a folder that includes a card holder on the front so your brand receives twice as many impressions. With sufficient lead time, consider a custom-designed folder that incorporates your company logo, a visual, and even the title of your presentation. And for a little extra flair, add a UV coating which will strengthen the folder and protect it against tearing and moisture damage, in addition to giving your presentation that glossy shine that instantly suggests your commitment to the highest professional standards.
As the saying goes, “you never get a second chance to make a first impression.” Whether we like it or not, business folks definitely do judge a book by its cover so it’s worth your time and effort to ensure that your presentation folder truly gets you noticed.
For more information or questions, call 718-820-0688 or visit www.advantages.net. Fran Biderman-Gross is President of Advantages.
