Swim franchise will have grand opening in Howard Beach this weekend

Photo courtesy of British Swim

British Swim School Brooklyn Queens, a franchise that is part of British Swim School and provides year-round indoor swim lessons in 21 states, will have its grand opening on Saturday at 10:30 a.m.

The school will waive its $40 sign-up fee on Nov. 17 for anyone who enrolls at the grand opening at its 133-40 79th St. Howard Beach L.A. Fitness location, according to British Swim.

Parents and children will have the opportunity to observe a typical swim lesson and receive a mini-evaluation of their own swimming skills, according to British Swim.

Despite the lessons starting in the cool fall season, British Swim believes that it is important to get lessons no matter what time of the year it is, according to the franchise.

Photo courtesy of British Swim

In the United States, there are approximately 10 drownings (non-boat related) daily, according to the Centers for Disease Control and Prevention. From 2005 to 2014 there were 3,536 fatal unintentional drownings.

One in five drowning deaths are children 14 or younger, and for every one child who dies, at least five end up in the emergency department care for submersion injuries, according to the CDCP. These nonfatal injuries could result in brain damage, such as memory problems, learning disabilities or a permanent vegetative state.

In New York City, from 2001 to 2005, 286 injury-related deaths were of children between 1 and 12 years old, according to the Department of Health and Mental Hygiene.

The British Swim School was founded by CEO Rita Goldberg in 1981 and it began by teaching water safety survival skills to children as young as 3 months old in Manchester England, according to British Swim School Brooklyn Queens franchisee Phil Turner.

Goldberg moved the swim school to Florida in 1994 and has steadily been expanding the organization, which currently provides 15,000 lessons weekly, according to Turner.

Turner, a Fort Greene resident who was an avid swimmer and taught swim lessons in California in his youth, left his corporate retail job in Manhattan to be part of the franchise this year after his kids were waitlisted for swim lessons.

Photo courtesy of British Swim

“My choice to join this company is driven by my experience as a swim coach growing up in a place that had lots of pool access for families, then trying to raise my own children in a place that has hardly any options,” said Turner. “Drowning is the leading cause of death in children under 5, and I wanted to do something to help change that.”

To determine if students are water safe, an instructor will closely watch to see if they are capable of floating on their own and are capable of rolling over in the water. From there, the coach will assign them in a class for their level, according to Turner.

“There are water safety and survival skills that we are measuring first,” said Turner. “We don’t make age-based decisions; we make skill-based decisions.”

There are infant and toddler classes that little ones can take with their parents, and kids ages 3 and above will be with instructors, according to Turner. There is a four-to-one student-to-instructor ratio, and there will be an introductory, beginning, intermediate, advanced and expert level for the older cohorts.

Swim lessons are $118 monthly per person, and British Swim is willing to work with larger families in adjusting prices, according to Turner.

“We are going to give them specific skills to work on in each level,” said Turner. “If you stick with the program you will advance.”

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