Ridgewood’s first organic and homeopathic pharmacy is celebrating its one-year anniversary in the neighborhood by thanking its customers during their first Customer Appreciation Month, where patrons will find discounts on all in-store items.
Nature’s Way Pharmacy opened at 60-27 Myrtle Ave. on April 18, 2016, and owners Michael Raizberg and Paul Volynsky worked hard to bring a new pharmacy experience for customers, differentiating themselves from the traditional big-name pharmacies by offering a wide selection of natural medicines and products, and unparalleled customer service.
Since opening last year, Volynsky and Raizberg have become a part of the community and they want to thank their customers. So, from Monday, April 10, through Sunday, April 30, customers will find huge savings as part of Customer Appreciation Month.
“The best part is we were welcomed into the neighborhood,” Volynsky said. “It feels like we filled in a missing niche for products that people didn’t have access to here, which feels great.”
Making it for a year as an organic and homeopathic pharmacy was no easy task, and Volynsky and Raizberg have had their share of struggles.
When they initially opened, they had their toy section right at the front of the store, which sent a signal to customers that they were solely a toy store, Volynsky said. After learning of this, the co-owners changed their displays around, and customers figured out what they were all about.
As they continued to get feedback from customers and grow, the owners learned to separate themselves from some of the larger pharmacies by listening to their customers’ needs and wants.
“The main thing is when people come here we give them really good customer service and we help them out with their issue. We listen to them. We listen to their needs,” Raizberg said. “We don’t just try to push something on them, we actually try to help them. We have a lot of repeat customers, and that is the bread and butter of our business.”
Nature’s Way continues to offer free local delivery from the pharmacy department, and they still have their Customer Loyalty Program, where customers receive 10 percent back in store credit on all purchases from the front of the store to use for future purchases with the loyalty card.
With a year’s worth of experience under their belts, Raizberg and Volynsky have their eyes on the future, and bringing in some big changes to Nature’s Way, including a new health bar.
“The front of the store is going to get revamped,” Volynsky said. “We’re going to be putting in a juice/coffee/smoothie bar where people can get to taste and experience some of our products in the store. We’re also going to be carrying exotic coffees that you won’t be able to find anywhere else. And we’re going to have an even bigger and revamped toy section.”
The co-owners are expecting to have the changes completed by the fall.
Customers should be on the lookout for door-buster deals for Nature’s Way Pharmacy inside the weekly bag circular delivered to residents’ doorsteps, or visit the store to pick up the circular to get coupons for discounts on all in-store items.
