Two western Queens neighborhoods are part of a new campaign encouraging New Yorkers to stretch their legs and explore their own backyards.
NYC & Company, the official marketing, tourism and partnership organization for New York City, has launched a new promotional campaign called “See Your City” to motivate residents to explore the diverse neighborhoods found in all five boroughs.
The three-month promotional campaign will showcase 10 neighborhoods throughout the city including Jackson Heights and Long Island City.
“For visitors, a trip to New York City is a vacation for a lifetime. For a lucky 8 million, it’s just a subway ride away,” said Fred Dixon, president and CEO of NYC & Company. “We want to give New Yorkers a new perspective on the five boroughs. Start thinking of the more than 250 New York City neighborhoods as 250 opportunities to travel.”
Content featuring itinerary suggestions and video postcards will be included on NYC & Company’s website and five of the 10 neighborhoods, including Long Island City, will be promoted through custom illustrations inspired by vintage travel posters.
The LIC poster features an art piece at Socrates Sculpture Park overlooking the Manhattan skyline and the Ed Koch Queensboro Bridge.
“With See Your City, we were challenged with the task of selling New York City to New Yorkers, and our goal was to create inspiration to convince New Yorkers to explore their own backyards,” said Emily Lessard, NYC & Company creative director.
The See Your City campaign will be promoted through bus shelters throughout the city, posts on NYC & Company’s Facebook, Instagram and Twitter accounts, commercials running in city taxicabs, and through American Express’ digital channels.
Since Oct. 15, social media ambassadors have been promoting the program on Instagram through sharing images with the official hashtag #seeyourcity.
For more information and to check out the featured neighborhoods, visit www.nycgo.com/seeyourcity.
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